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about

We are slow fashion brand, born from witnessing the amount of irreversible waste that is created every day during the apparel production processes.

We asked ourselves "What is wasted? Why is it wasted?

How can it be fixed?". Those questions started

the foundation that will build our first collection.

Reborn prioritizes the minimization of excess fabric and allows space to for creative play with existing garments.  

We collect discarded/unwanted fabric/vintage clothes from companies and factories to bring them back to life.

They are reborn again with  the purpose of lasting a lifetime in craftsmanship and quality. Production runs are wholly dependent upon the size of each fabric when we find it so every piece in this collection is one-of-one.

All of Reborn is handmade with love

in our studio in New York.

designer Background

Ying is a New York-based fashion designer who is passionate about promoting sustainability and creative development in the industry.

 

After graduating from Pratt Institute, Ying gained invaluable experience working for highly respected designer brands such as Proenza Schouler, Vera Wang, and Jill Stuart. Throughout her time in the industry, Ying became increasingly aware of the significant amount of irreversible waste generated during the apparel production process. This realization motivated her to establish her own brand, Y-Y, where she continuously pushes the boundaries of creativity and sustainability by minimizing excess fabric and innovatively utilizing existing resources.

Ying's past collection was selected as one of the best graduates to show at the Pratt graduate fashion show and the CFDA Fashion Future Graduate Exhibition during New York Fashion Week.  Additionally, her sustainability project was chosen for the "Waste Not, Want Not" Fashion + Sustainability Exhibition. Her SS 2020 collection was showcased during London Fashion Week 2020.

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locations

420 W Broadway, New York, NY 10012

Monday - Sunday

12:00 pm - 7:00 pm

Chelsea Market

Artists & Fleas

88 10th Ave, New York, NY 10011

Monday - Sunday

11:00 am - 7:00 pm

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