Y-Y is a slow fashion brand, born from witnessing the amount of irreversible waste that is created every day during the apparel production processes. Our first collection, Reborn, cam
when we asked ourselves an honest question about the amount of material waste in fashion.
WHAT IS WASTED? WHY IS IT WASTE? HOW CAN IT BE FIXED?
Reborn was created to prioritizes the minimization of excess fabric waste and allow space for creative design within existing garments. We collect discarded/unwanted fabric/vintage clothes from companies and factories to bring them back to life. They are reborn again with the purpose of lasting a lifetime in craftsmanship and quality. Our production runs are wholly dependent upon the size of each fabric when we find it so every piece in this collection is one-of-one.
All of Reborn is handmade with love in our studio in New York.
Get to Know the Designer
Ying is a New York-based fashion designer who is passionate about promoting sustainability and creative development in the industry.
After graduating from Pratt Institute, Ying gained invaluable experience working for highly respected designer brands such as Proenza Schouler, Vera Wang, and Jill Stuart. Throughout her time in the industry, Ying became increasingly aware of the significant amount of irreversible waste generated during the apparel production process. This realization motivated her to establish her own brand, Y-Y, where she continuously pushes the boundaries of creativity and sustainability by minimizing excess fabric and innovatively utilizing existing resources.
Ying's past collection was selected as one of the best graduates to show at the Pratt graduate fashion show and the CFDA Fashion Future Graduate Exhibition during New York Fashion Week. Additionally, her sustainability project was chosen for the "Waste Not, Want Not" Fashion + Sustainability Exhibition. Her SS 2020 collection was showcased during London Fashion Week 2020.
find us here
Artists & Fleas
88 10th Ave
New York, NY 10011
Monday - Sunday
11:00 am - 7:00 pm
420 W Broadway
New York, NY 10012
Monday - Sunday
12:00 pm - 7:00 pm